Helped 250+ fitness coaches improve their sales and close more high-ticket clients

ELITE

Frameworks responsible for over $10M

in sales in the last 12 months

If you're a fitness coach or closer stuck under 50%…this is why

Get the exact framework I use to help fitness coaches and closers increase their

close rate and collect more cashfrom the calls they already have.

Inside The Free Guide, You'll Learn

  • Why you're stuck at 20–40%

  • The biggest mistake on sales calls

  • A simple framework to improve immediately

  • How to close more without more leads

This is not passive learning.

This is how you actually get better.

Real results. Real reps

Coaches and closers who stopped leaving money on the table.

FIVE FEATURED STORIES

Featured - Freddie

WHAT HE SAID

“I went from 30% close rate to 80% close rate within 1 month of joining NOVA”

8x close rate

Sydney

WHAT SHE SAID

"Went from 10% to 80%. Collected $7,500 within 24 hours of our first session."

First $20k / month

Matthew

WHAT HE SAID

"One call with Jake changed everything. 25% to 80% close rate and two record months back to back."

first $10k/month

Grace

WHAT SHE SAID

“If you want to be able to take your prospect from A-Z & handle every single objection, you need to sign up with Jake & NOVA Sales & Performance”

From 22%- 71%

Brady

WHAT HE SAID

“if you’re thinking about joining, don’t think any longer, get in here”

Proven Track Record

I spent 6 years building and running an online fitness coaching business, scaling it to multiple six figures and working with hundreds of clients.

Along the way, I realized the biggest gap in the industry wasn’t bad coaching, it was sales. Coaches were getting on calls every week but accepting 20–30% close rates as normal and leaving thousands on the table.

In 2024, I shut down my fitness business and went all in on high-ticket sales. Since then, I’ve collected over $3M in cash, closed for some of the top names in the industry, and broken records across multiple teams.

Now I help fitness coaches and closers increase their close rate, handle objections with certainty, and collect more cash from the opportunities they already have.

Stop leaving money on the table.

Limited 1:1 spots inside NOVA. Apply now and we'll get on a call to see if it's a fit.

NOVA · Sales Mastery · © 2026