Helped 250+ fitness coaches improve their sales and close more high-ticket clients
Close 75%+ of every
call you take.
NOVA is a private sales mastery program for fitness coaches and closers
who already take calls — and refuse to leave money on the table.
What you actually get inside NOVA
This isn't just information. This is implementation, feedback, and real skill development.
01
1: 1 COACHING
Direct access for personalized feedback, call breakdowns, and guidance based on your specific situation. Custom script breakdowns using a proven framework that has generated over $10M in cash collectedacross personal results and client results.
02
Live Group Calls
Two weekly calls focused on role play, objection handling, and live call reviews. You're constantly improving in real scenarios.
03
Role Play & Drill System
Paired with role play partners and given structured drills to build repetition and confidence — the way real skill is built.
04
Full Sales Course
Complete training inside Skool covering call structure, objection handling, closing frameworks, and sales psychology.
05
Daily & Weekly Assignments
Clear homework and exercises focused on improving your sales skill every week. No guessing what to work on.
06
Private Community
A focused group of fitness coaches and closers working toward the same goal. Accountability, support, and real conversations around sales.
This is not passive learning.
This is how you actually get better.
Real results. Real reps
Coaches and closers who stopped leaving money on the table.
FIVE FEATURED STORIES
Featured - Freddie
WHAT HE SAID
“I went from 30% close rate to 80% close rate within 1 month of joining NOVA”
8x close rate
Sydney
WHAT SHE SAID
"Went from 10% to 80%. Collected $7,500 within 24 hours of our first session."
First $20k / month
Matthew
WHAT HE SAID
"One call with Jake changed everything. 25% to 80% close rate and two record months back to back."
first $10k/month
Grace
WHAT SHE SAID
“If you want to be able to take your prospect from A-Z & handle every single objection, you need to sign up with Jake & NOVA Sales & Performance”
From 22%- 71%
Brady
WHAT HE SAID
“if you’re thinking about joining, don’t think any longer, get in here”
Proven Track Record
I spent 6 years building and running an online fitness coaching business, scaling it to multiple six figures and working with hundreds of clients.
Along the way, I realized the biggest gap in the industry wasn’t bad coaching, it was sales. Coaches were getting on calls every week but accepting 20–30% close rates as normal and leaving thousands on the table.
In 2024, I shut down my fitness business and went all in on high-ticket sales. Since then, I’ve collected over $3M in cash, closed for some of the top names in the industry, and broken records across multiple teams.
Now I help fitness coaches and closers increase their close rate, handle objections with certainty, and collect more cash from the opportunities they already have.
Numbers don't negotiate.
Screenshots from students inside NOVA. Cash collected — not vanity metrics.
Cash · Feb 2025
Verified
$11,000
First call after NOVA week 2
Cash · Mar 2025
Verified
$18,400
Cash collected · single call
Cash · Apr 2025
Verified
$42,200
Week of cash collected
Cash · Jan 2025
Verified
$67,500
Best month — closer
Cash · Mar 2025
Verified
$9,800
Recovered from 'no'
Cash · Apr 2025
Verified
$24,000
3 closes in one day
Honest about who this is for
The Filter
This is for you if…
01 You're a fitness coach with a high-ticket offer and not closing at the level you know you should be
02 You're a closer (especially in the fitness space) who wants to perform at a higher level and collect more cash per deal
03 You're already getting calls or opportunities, but your close rate is stuck around 20–40%
04 You lose deals to hesitation, objections, or lack of control on the call
05 You know your income should be higher based on the opportunities in front of you
06 You know your income should be higher based on the opportunities in front of you
This is not for you if…
01 You don't have an offer, leads, or real sales opportunities
02 You're not currently getting on calls or closing deals
03 You're looking for motivation instead of real sales skill
04 You blame leads, pricing, or prospects for every lost deal
05 You're not willing to practice, get feedback, and improve
06 You're comfortable operating at average performance
If you're okay staying at a 20–30% close rate,
this isn't for you.
Why NOVA exists
The problem isn't opportunity.
It's execution.
6
YEARS IN FITNESS
$3M+
CASH COLLECTED
75%+
TARGET CLOSE RATE
I ran an online fitness business for 6 years and scaled it to multiple six figures.
What I realized is the problem wasn't bad coaching.
It was sales.
Coaches were getting on calls every week and accepting 20–30% close rates as normal.
I went all in on high-ticket sales, shut down my fitness business in 2024, and focused entirely on closing.
Since then, I've collected over $3M in cash, closed for top brands, and broken records across multiple companies.
The problem isn't opportunity. It's execution on the call.
That's why NOVA exists.
Frequently Asked
Questions
Who is NOVA actually for ?
NOVA is for fitness coaches and closers who already have an offer or are actively taking calls and want to increase their close rate and collect more cash per deal. If you're not getting on calls yet, this isn't for you.
I'm already closing some deals. Will this still help ?
Yes. Most people we work with are closing 20–40% and know they're leaving money on the table. The goal is to push you toward 75%+ and help you maximize every opportunity you already have.
What do I actually get inside NOVA ?
Inside NOVA you get: 1:1 coaching with direct access for feedback and call breakdowns, custom script breakdowns using a proven framework that has generated over $10M in sales, 2 weekly group calls focused on role play and live call reviews, role play partners and structured drills, daily and weekly assignments, full course inside Skool, and access to a private community. Everything is designed to improve your performance on real calls.
Is this just scripts or actually coaching ?
This is not a script-based program. We focus on call control, objection handling, certainty, and real-time feedback so you understand what you're doing instead of memorizing lines.
How quickly will I see results ?
Most people start seeing improvements within the first few weeks. You're not rebuilding your business. You're improving how you perform on calls you're already getting.
Do I need more leads for this to work ?
No. In most cases, you don't need more leads. You need to close more of the opportunities you already have.
What makes NOVA different from other sales programs ?
Most sales programs are generic. NOVA is built specifically for fitness coaches and closers working with high-ticket offers in real call environments. This is based on real closing experience, not theory.
What If I'm not confident on calls ?
That's one of the main things we fix. Confidence comes from knowing what to do and having reps, not from motivation.
What happens on the call ?
We'll break down where you're at, what's holding you back, and whether NOVA is a fit. If it makes sense, we'll walk you through next steps. If not, you'll still leave with clarity.
Stop leaving money on the table.
Limited 1:1 spots inside NOVA. Apply now and we'll get on a call to see if it's a fit.
Get the exact framework used to help fitness coaches and closers increase close rates
and collect more cash from the calls they already have.
NOVA · Sales Mastery · © 2026